Why Would Having A Professional Athlete Express His Love For A…

Why would having a professional athlete express his love for a particular brand of sports drink be an effective means of persuasion?

One effective way for a company to promote their sports drink effectively is to get someone reliable to do it for them. To reciprocate the trust,this athlete must devotedly show his love for the product,and ensure his believers that his ability,professionalism, and dedication are also influenced by this sports drink brand that he trusts.